Projects

Damon Kenner Photo

Content Strategy Overview

Goals: Land brand deals + drive booking inquiries through consistent, portfolio-quality content.

Content Pillars

• Portfolio Showcase — Your best shots from events, concerts, portraits, commercial work

• Behind the Scenes — Setup, gear, editing process, location scouting

• Before & After — Raw vs. final edits showing your skill level

• Social Proof — Testimonials, client features, recap posts

• Educational — Tips on lighting, posing, camera settings, hiring a photographer

Posting Cadence

• Post Monday through Thursday — 4 posts per week, every week

• Instagram: mix feed posts and Reels across the 4 days + daily Stories

• Facebook: post natively on each of the 4 days — don't share from Instagram

• Friday–Sunday are off days. Use Stories only if you want to stay visible

• Batch content on one day per week so you're never scrambling

History of Seattle: Past & Now

Content Strategy Overview

Goal: Grow followers through a mix of educational, nostalgic, and community-driven content about Seattle's past.

Content Pillars

• Then vs. Now — Same location, old photo vs. current day

• Story Time — Narrative deep-dive into a Seattle event, person, or era

• Archival Photo — Single striking historical image with rich caption

• Did You Know? — Quick surprising fact or statistic about Seattle history

• Community — Questions, polls, 'share your memory' prompts

• Seattle Figures — Spotlight on a notable person from Seattle's past

Growth Tips

• Join Seattle neighborhood Facebook groups and share posts there — local history content gets shared organically

• Tag @cityofseattle, MoPOP, Museum of History & Industry, and neighborhood accounts

• Reels work for history — slow zoom on an archival photo with dramatic music performs very well

• Reply to every comment in the first hour — the algorithm rewards consistency + engagement